The Center for Soft Power is the fourth center of India Foundation instituted in collaboration with Indic Academy. The Center will give an impetus to the study of soft power, an area of increasing global significance. The Center will engage with practitioners, academics, policy makers and other stakeholders to study, promote and disseminate knowledge, with an emphasis on an India-centric view of soft power. The Center, apart from carrying out research, also proposes to map the various elements of India’s soft power such as Ayurveda, cinema, cuisine, design, handicrafts, sports, literature, music, performing arts, spirituality, tourism, visual arts and yoga.
India’s wide diversity of cultural forms needs study and networking. The Center for Soft Power will be the first center in India with a focus on soft power research, initiatives and leadership. Some of the key activities of the Center are research, establishing a network of cultural entrepreneurs, promoting employment through the soft power economy, collaborating with states to promote religious tourism, and hosting conferences and training programs for various stakeholders. The Center also seeks to collaborate with similar institutions around the world to enable knowledge sharing and promotion of India’s soft power.